Factors Influencing Online Shopping Behaviour: The Mediating Role of Purchase Intention

Online shopping is one of the quickest developing industries. While sectors such as hospitality and FMCG came to a standstill due to the lockdowns imposed following the Covid-19 pandemic, online shopping saw tremendous success. Online shopping is gaining rapid momentum. Now the same products and services were available online before the pandemic as well. Then…

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Online Reputation

Why is online reputation most important for industry development in a reliable world?

Enhancing business marketing is not easy; it is very hard, and every business professional knows this difficulty because of experience. However, when identifying with those days, you can say that marketing is the easy and most important fact behind being an online platform. Because of online retailing, every business professionals are shining in their field;…

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