As your ASIN inventory grows, you’ll want to ensure that each purchase was made carefully and logically. It’s critical to do your homework on potential merchandise before purchasing it, lest you end up with non-competitive, unreliable, or otherwise troublesome inventory that you will have to liquidate sooner than expected. It is essential to know about Amazon Seller secrets.
The following are essential factors to consider while considering a purchase.
1. There are two types of ASINs
There are two types of ASINs to be aware of:
- Those who have a very high ranking
- Those who haven’t been ranked at all
A high ASIN ranking may allow you to sell an item already popular with customers, making it a safe bet, whilst a very low (or non-existent) ranking may allow you to sell an item that isn’t yet popular with buyers.
2. Product evaluations.
An ASIN with a lot of positive customer reviews is a good sign. Please pay attention to what they say. On the other side, don’t allow a couple of bad reviews to ruin the whole thing.
Outliers are frequently unrelated to the product, such as when the description was not carefully read.
3. The state of the FBA.
If you are an FBA seller, a product with no FBA options gives a fantastic window of opportunity.
4. But be cautious.
Consider why that ASIN isn’t already being sold on Amazon. It may be judged dangerous and prohibited for FBA in some instances.
4. Price variations
Look into the ASIN’s past. A pattern of extreme price jumps and drops could signal a pricing war, which you should avoid.
5. The competition is number
It’s crucial to evaluate the number of sellers with an ASIN, which Amazon refers to as “offer depth.” Buying an ASIN with little offer depth is a quick way to become the primary seller, but an ASIN with dozens of sellers indicates that there is enough demand for that product that you might still be able to obtain a piece of the pie.
6. Placement of Amazon search results.
The ASIN’s ranking on Amazon will be indicated in the search results. Both situations have their own set of advantages and disadvantages, depending on your Amazon SEO strategy.
A high-ranking ASIN allows you to profit from the success of an ASIN that has already been proved. Furthermore, a low-ranking ASIN will enable you to grow into a new market as the main seller.
7. Item classifications.
You’re probably thinking in terms of item groups already. Maybe you concentrate on one area, and it’s been working for you so far. Don’t be scared to branch out into other categories as long as you can justify your decision. It could be easier to get started by expanding into a related category.
Final thoughts
Your products are automatically Prime eligible as an FBA seller. When you consider that 80 million Americans are Prime members, you’ll have access to a much larger pool of potential purchasers than you would otherwise.
It allows you to focus on growing your business and strategizing on goods because it frees up your time. You won’t have to spread yourself too thin or hire extra personnel because Amazon has its well-oiled machine to take care of the day-to-day operations for you. Fulfillment by Amazon (FBA) sellers earned 33% less negative reviews than Fulfillment by Merchant (FBM) vendors.
