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Top Web Design Trends in 2021

Top Web Design Trends in 2021

In 2020, people’s views on using the internet to solve problems shifted. Businesses will need to adjust their website design to accommodate these long-term changes in user behavior. Below are the top ten web design patterns that will have the most impact in 2021.

  1. Soothing Colors/Calm Design

After such a challenging year, it’s not surprising that one of the anticipated design trends for 2021 is relaxing colors and relaxed design. To foster relaxation and avoid overstimulation, use light pastels, warm gradients, or large areas of white space in your website design. This, when combined with a relaxing design, can provide a pleasant experience.

While the calm style has been around for some time, it has only recently gained popularity. It is based on the idea that your wishes should be recognized and that you should be able to obtain what you want without having to worry about it. This is a departure from the previous years’ trend of being a “disruptor” by using warnings to draw the user’s attention to something.Pop-ups and other attention-getting devices

  • Asymmetry Layouts

Websites have been built on a grid for many years. This is an excellent strategy for streamlining the structure and concentrating on the most important elements. In the other side, this lessens the site’s uniqueness. As a result, asymmetric architecture will be the next big thing.

Asymmetry is a chance to break away from tradition and embrace brutalism, creativity, shaky energy, and pure fun.

Designers must, however, strike a balance here as well. You must perform user testing to achieve a sense of balance. The intention is for no part of the page to appear “heavier” than the rest. The picture, for example, should be no larger than the text block.

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You’re probably thinking to yourself, “How can I draw attention to key elements that aren’t on the grid?” It’s important to note that the viewer’s gaze is still drawn to the broad elements, regardless of the approach. As a consequence, in asymmetric design, simply increasing the size of the blocks you want to concentrate on is appropriate.

  • Neumorphism

Neumorphism is a skeuomorphic concept offshoot (think shiny, 3D buttons). To build layers and depth in a design, Neumorphism focuses on the colors. When added to buttons or sort, the end result frequently resembles an embossed look. This web design movement began in 2020, and its success is only expected to rise in the coming year. It’ll be particularly common among UI elements.

The fusion of the two trends, with compositions that use selective drop shadows to imitate physicality while being overlaid with semi-flat colors. The effect is most often compared to digital embossing or debossing. It gives designers the opportunity to restore the tactile experience that was lost during the flat design period. As a result, the user’s relation to the design he’s communicating with is strengthened. This stylized realism can be seen on buttons, search bars, and text boxes in the digital designs of 2021.

  • Data Visualization

Data is amazing. It can be used to prove or disprove the need for different facilities. Data that is presented graphically has a greater impact and is easier to remember. Data visualization became a vital component of disseminating information about the pandemic to the general public in the year 2020.

Simple charts, for example, enable businesses to convey their message while remaining visually appealing. The findings would be much simpler than they would be otherwise, thanks to the use of muted colors.

Maps and graphs will be presented in a more visual and artistic manner in 2021, as a result of this trend. Knowing the value of data visualization, web design companies in Dubai and around the world are paying close attention to it.

  • Dark Design

Apple recently launched a “Dark Mode” style to their operating system, which has gained a lot of traction and is now becoming a common web design standard. Until dark mode, artists believed they could only create the appearance of open space by using the color white. Now that we’ve seen how black can have the same result, several major brands are adopting it. Adopting a dark style has many advantages.

Different components become more noticeable and take center stage. It’s often simpler to create a vibrant call to action color that the consumer will recognize. Finally, a dark style will give a website a more streamlined look.

Dark themes are excellent for OLED screens because they save energy and prolong the screen’s life. Dark shades enable you to use neon glow to create creative elements, which is one of the graphic design trends for 2021.

  • A I

Artificial intelligence is increasingly permeating every aspect of our lives, including marketing. You can use significantly more data to satisfy user needs when you use AI on your website.

In the sense of web design, artificial intelligence is more about creation than it is about the end product. The ability to construct targeted and customized pages based on a particular context is known as artificial intelligence (AI). AI will help in the following areas, among others:

  • collect details about readers
  •  automate graphic selection
  • evaluate

Attention-getting components should be placed in the most suitable positions.

On a subconscious level, the consumer expects more and more personalization every day. The best way to give a visitor to a website exactly what he wants is to use artificial intelligence.

  • Graphic Design of Vintage Effects

This seems to be a recurring theme in graphic design patterns. In 2021, retro effects, textures, and stylization will play a big role in design. Also including images of certain symbols and photographs that evoke a sense of nostalgia would be important.

Although most of design is geared toward Millennials and Gen Z, there will be a change in 2021, with an emphasis on reaching out to Gen Xers and Baby Boomers. This mash-up of all things vintage and retro is tailor-made to appeal to these generations.

Furthermore, by taking this route in terms of graphic design, you are providing a stronger connection to a history that their parents/grandparents experienced. In terms of graphic design, the year 2021 will be all about forging genuine ties wherever possible.

  • Animation

With the rise of social media, more artists are attempting to produce visually appealing and engaging animations. An animated message, as opposed to a flat one, has the ability to provide a more immersive experience for the user.

Several brands are experimenting with adding more animation effects to their designs. They can create mini-stories and plots this way. Such as those that fully immerse the user in a specific experience. Additionally, brands are using animation to update older designs and images, making them more important in the long run.

  • Questionnaires that Captivate

The onboarding process—the time a user spends on a landing page—is perhaps the most important part of their journey. They’re balancing on the precipice of intrigue and apathy, and the consistency of his experience here will tip them to one side or the other.

An increasing number of brands are turning to questionnaires to create a more engaging experience rather than relying on the customer to read product descriptions and make their own choices,  These quizzes ask personalized multiple-choice questions about the visitors’ preferences and dislike so that items can be tailored to them subtly.

This means landing pages that look more like a series of cards with animated transitions between them than regular web pages from a design perspective. This also makes them much more engaging than the survey fields that are usually used in landing page headers.

We expect onboarding questionnaires to become a regular feature of web design in 2021, given how easily these get-to-know-you quizzes make prospective buyers feel like they’re already a member of the service before they’ve even signed up.

  1. Authenticity

Maybe the most important trend to watch in the coming year is a turn toward a more genuine point of view. The weather has an effect on graphic design, just like everything else. We are motivated by what is going on in the world. People today, more than ever, want “authenticity.”

Customers are drawn to a brand for a variety of reasons. Since they believe they can depend on the brand. There is an understanding that a brand has intrinsic trustworthiness. Overdone graphics and photographs, as well as those that are too salesy and gimmicky, are sure to turn people away. Keeping it real and frank, on the other hand, communicates your genuine intentions.

In the year 2021, generic typography and illustration will no longer suffice. You must showcase your brand’s true personality.

What we’re seeing today, and what we’ll see in the future, is a step toward a simpler but more significant graphic design arc. Designers will have the artistic freedom to try a variety of items, but it will all come down to the design’s credibility in the end. Are your design concepts consistent with your brand? Are you trying to sell a product or say a story? Is your concept unique and thoughtful, or does it have a generic feel to it? As we approach 2021, these are all important considerations for graphic designers thinking about future graphic design trends.

Let us welcome the latest web trends and the new beginnings they bring. These five online trends will help you give your business a fresh new look and draw more customers. If you’re interested in redesigning your website or have questions about how you can add any of these trends to your existing site, contact Prism Digital, the best web design agency in Dubai and we will assist you with your website’s design.

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