The search community also mourns Russ Jones’ passing.
George Nguyen June 29, 2021, 10:00 AM
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Marketers, good morning! Why do you think Google has released these updates so quickly?
Let’s recap: The June core update was completed on the 12th. The page experience update began rolling out on the 15th, and will continue until the end of August. Google also released part one of its two-part spam update last week. The second part was rolled out yesterday. More details are below. A core update will also be released in July. It’s a relief.
It is much harder for SEOs and webmasters to pinpoint the reason behind ranking fluctuations. Barry Schwartz said that they didn’t do it deliberately. He also explained that they believe they are a large company, so when they have something ready, they release it. It is possible that delays might have affected the release schedule, and all of these updates were released in a compressed time frame.
Google’s guidance on improving your site’s ranking for future core upgrades is often overlooked due to the wide nature of the guidance. However, when it’s difficult to determine why a ranking fluctuation occurred, it’s best that you revisit Google’s suggestions to make sure you’re covered.
George Nguyen
Editor
Search community grieves Russ Jones’ passing
It’s a blessing to work in a vibrant, passionate industry with so many people eager to share their successes and knowledge. It’s hard to believe that Russ Jones, principal search engine scientist at System1 as well as former principal search officer at Moz, has passed away.
Russ’s former colleagues and friends reacted on Twitter to the news and many shared photos and stories. His wife, three daughters, and his mother are his survivors. Russ’s tweet bio begins with his love of them. A memorial website for Russ has been created. You can read his obituary and share your memories or make a donation. The Search Engine Land team would like to send our condolences and thoughts to Russ’s family. Our prayers are with them.
Google released part two of its spam update on June 28
We received the second part Google’s spam update yesterday, five days after Part 1 was released. According to Search Engine Land, Danny Sullivan from Google said that both parts of the spam update were “global”, and affected both web-and image results.
Google’s spam-fighting efforts may have contributed to your ranking changes yesterday. It is also worth checking if your rankings have changed since the 23rd. These spam updates will be distributed over one day. Any changes after that time are unlikely to be related.
Marketers and consumers believe privacy and personalization don’t have to be mutually exclusive
According to Facebook’s ” Industry Perspective: The Evolving Customers Experience”, 82% of Millennials believe privacy should be a right and not a privilege. According to the U.S., 44% consumers believe they are more likely to purchase from businesses that provide personalized recommendations. These contradictory ideas? Nearly three quarters of U.S. marketers do not believe so. 74% agreed that privacy protection and relevant personalization are not mutually exclusive.
We care.Google is a sure thing.Chrome delayed blocking third-party Cookies until 2023However, the increasing emphasis on privacy could mean that your marketing strategy should include other methods, such as first-party data and contextual ads, in order to reach your target audience. Brands that deliver privacy and personalization for their customers will stand to benefit.
Google will confuse you as a criminal by using experimental GMB features. This is a good example of a modern SEO myth-busting technique.
You can find local Q&A about your search. Questions and answers related to your searchIt has been found in GMB listings. This feature was first noticed by Allie Margeson on mobile. However, it may also appear in desktop search results. Another reminder to answer any questions potential customers might be asking.
Google believes you are a serial killerHristo Georgiev is unable to decide if it’s funny or scary.Google linked a photo of him to a knowledge panel about serial killers. Good news: The image does not appear to be showing when you search for his name anymore. Perhaps someone at Google acted quickly.
I love myth-busting.Ross Simmonds shares his thoughts on a variety of topicsSEO myths. These lists are very interesting to me, even though I may not agree with their opinions. It can be enlightening to find out why they feel that way and help you see things differently.
Google will mix community and corporate needs with its 80-acre San Jose megacampus
I was raised in Silicon Valley, San Jose. As a child of the 1990s, I was unable to grasp the socioeconomic implications of tech growth and its desire for skilled workers and real property. It is difficult to quantify the impact of tech growth on gentrification and disruption over the past decades.
This is why I am a little skeptical about Google’s upcoming San Jose megacampus. Google will develop 80 acres of downtown San Jose in the “Downtown West” project. The office space will cover 7.3 million square footage, which can accommodate approximately 20,000 employees and thousands of housing units. Google claims it will be more like a neighborhood than an office campus. However, we won’t know until it’s completed in about a decade.
“Google will pay more than $1B for infrastructure features, including office space and walkways and preservation of historical sites,” Jennifer Elias reported for CNBC. “A quarter of the 4,000 housing units in the city will be considered affordable housing.”
When I was growing up, my parents couldn’t afford to buy a house in the Bay Area. This is even more true today. This development faces a major challenge. It will not only have to attract high-earning people for Google, which may cause displacement of existing communities. But it must also reverse the trend towards gentrification over the past two to three decades. Companies are part of communities. They shape them for the better or worse, regardless of whether they wish to admit it. It is my hope that Google does it right.
